What’s done is done but now the ballots are skewed towards the often questionable motives of the professional or quasi-pro social media personalities. Completely understand that revenue has to be prioritized…but compromising the statistical integrity of your greatest value proposition - statistically relevant beer ratings- was an unwise source to tap. I’ll also add that the fairly recent pay to play “premium” access to provide ratings at more granular increments is a misstep. I will note that the platform does not facilitate true whale hunting - as everything you can source has to appear on a registered venue’s most updated menu…and so there’s very limited c2c exchange opportunity.

Being able to share the experiences of fellow craft beer fans adds another dimension to this value, and whimsical flare like badges and events adds fun ambience. Solid fit for my objective of identifying new items to try and logging assessments of what I’ve sampled- so basically continual refinement of my personal beer preferences & ambitions. Intuitive & relatively engaging…and if you can’t find solid beers that fit your style here you’re doing something wrong. Good platform for sourcing & socializing.

Untappd beer